CRM is a practice used widely among all the professional organizations in order
to retain a relationship level with the customer as well as it helps the organization
to grow well in terms of sales. MMS 3.0 -- CRM is uniquely featured with
functions like defining dynamic Card Types, Defining Schemes for Cards, Value
for Cards, Benefits for Scheme users, Reimbursements, etc.
It also integrates the IVRS functions of Ticket Booking, Movie Schedule
information as well as basic customer information for cards. |